Casual Agency
01 / 05
Concept Selection  ·  AI Sample Reel  ·  2026
Dr. Sunny
Kaushal.
01 The Apple Bite ~20 sec
02 The Golf Ball ~20 sec
03 The Bowling Ball ~20 sec
Pick One 3 Beats Each No Dialogue AI Production

Prepared by Casual Agency  ·  June 2026

Casual Agency
02 / 05
Concept 01  ·  ~20 Seconds  ·  No Dialogue
The Apple
Bite.
Hook Reality Outro
01
The Hook
Extreme macro, slow-motion. A perfect apple. The bite. Time slows — a crack through enamel. The face. One CRUNCH sound, then silence.
"People always ask me how I cracked my tooth..."
02
The Reality
Wide shot. The person looking at their reflection — noticing the damage. Ordinary. Relatable. It could be anyone.
"Accidents like this happen more than you think."
03
The Outro
Same person. Perfect smile. Confident. Happy. The difference is visible. Dr Sunny's clinic in the background.
"She's smiling. Because she has Dr Sunny."
Whatever breaks. He fixes.
Dr. Sunny Kaushal · FDS RCS
HSDC · 139 Harley Street
@dr.sunny.kaushal
Casual Agency
03 / 05
Concept 02  ·  ~20 Seconds  ·  No Dialogue
The Golf
Ball.
Hook Reality Outro
01
The Hook
Golden hour, golf course. She swings. Ball deflects off something — slow-motion arc through the air. It finds him. One impact. His face. Silence.
"People always ask me how I cracked my tooth..."
02
The Reality
Wide shot. The couple — her concerned, him holding his jaw. Nobody planned this. Could have happened to anyone.
"Accidents like this happen more than you think."
03
The Outro
Same couple. Both smiling. His smile is perfect. They look happy — the incident already forgotten. Dr Sunny's clinic behind them.
"He's smiling. Because he has Dr Sunny."
Whatever breaks. He fixes.
Dr. Sunny Kaushal · FDS RCS
HSDC · 139 Harley Street
@dr.sunny.kaushal
Casual Agency
04 / 05
Concept 03  ·  ~20 Seconds  ·  No Dialogue
The Bowling
Ball.
Hook Reality Outro
01
The Hook
Bowling alley. He ties his shoelace. She releases. POV: the ball fills the frame in slow-motion — coming directly at camera. His face. One CRACK. Silence.
"People always ask me how I cracked my tooth..."
02
The Reality
Wide shot. The couple in the bowling alley — her hand over her mouth, him stunned. Absurd. Relatable. It happens.
"Accidents like this happen more than you think."
03
The Outro
Same couple. Both smiling, laughing now. His smile: perfect. The whole thing already a story they'll tell. Dr Sunny made it okay.
"He's smiling. Because he has Dr Sunny."
Whatever breaks. He fixes.
Dr. Sunny Kaushal · FDS RCS
HSDC · 139 Harley Street
@dr.sunny.kaushal
Casual Agency
05 / 05
All Concepts
Production
Notes.
Format3 beats per reel. Hook → Reality → Outro. Same caption structure across all 3 — only the hook visual changes. Runs as individual reels or a compiled sequence.
SoundOne single sound FX on the hook (crunch / impact / crack). Complete silence from that point forward. No music. No voiceover. Silence lands harder than any score.
CutSmash cut to black after the hook — no fade. The hard cut is the punchline. Then beat 02 opens clean and wide.
CaptionsWhite bold text, centred, large enough to read in the first second. Each beat gets its own caption — never two lines at once. Appear and hold, then cut.
CampaignIf running all 3: compile hook clips back to back → "They're all smiling. Because they have Dr Sunny." → end card. Works as a 30-sec campaign compilation.
Whatever breaks. He fixes.
Dr. Sunny Kaushal · FDS RCS England · Lead Implant Surgeon · Clinical Director
HSDC · 139 Harley Street, London
@dr.sunny.kaushal  ·  harleystreetdentalclinic.co.uk
Casual Agency  ·  Dr. Sunny Kaushal · HSDC  ·  2026